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THE MENDED STANDERD
One standard after the sale.
A stronger brand at every step.
One standard after the sale.
A stronger brand at every step.
The MENDED Standard governs every decision we make after the sale, across warranty, repair, and customer care. It exists because post-purchase moments are where brand promises either hold or collapse, and most brands have nothing to govern that moment.
The MENDED Standard governs every decision we make after the sale, across warranty, repair, and customer care. It exists because post-purchase moments are where brand promises either hold or collapse, and most brands have nothing to govern that moment.
RECOGNITION
Retail Newcomer of the Year 2024/2025, Netherlands
Circular Changemaker 2025
Startup of the Year 2025, Germany
RECOGNITION
Retail Newcomer of the Year 2024/2025, Netherlands
Circular Changemaker 2025
Startup of the Year 2025, Germany
WHAT HAPPENS WITHOUT IT
Without a standard, every post-purchase moment is improvised.
Without a standard, every post-purchase moment is improvised.
THE RSEULT
Inconsistent experience
Every market, every employee, every repair partner handles it differently. Your customer's experience depends on luck, not design.
THE RISK
Invisible damage
You don't see it happening. No data comes back to you. By the time you notice, customers have already decided how they feel.
THE COST
Lost relationships
A customer who paid €400 and felt let down doesn't write a complaint. They just don't come back. And they don't refer others.
THE STANDERD
Built on precedent. Consistent under pressure.
Built on precedent. Consistent under pressure.
The MENDED Standard isn't a checklist. It's a shared framework built on cases we've handled and decisions we've made across every brand we work with.
The MENDED Standard isn't a checklist. It's a shared framework built on cases we've handled and decisions we've made across every brand we work with.
Like the body of case law that makes legal counsel reliable, the Standard gets stronger with every case.
Like the body of case law that makes legal counsel reliable, the Standard gets stronger with every case.
It doesn't change per brand, per market, or per situation. That's the point.
It doesn't change per brand, per market, or per situation. That's the point.
01
Responsibility taken, not handed off
Every post-purchase moment owned by MENDED, end to end. Responsibility stays with us until the customer's issue is fully resolved.
02
Consistency over convenience
The Standard defines the right response, and we hold to it even when a faster or cheaper option exists. Same decision quality, every time.
03
Judgment, not automation
Decisions are made by people, using shared criteria, informed by precedent. We don't automate responsibility. We make it consistent.
04
Your brand, not ours
Every interaction handled as an extension of your brand, under your own domain or co-branded as MENDED. Either way, your brand sets the standard and gets the credit.
01
Responsibility taken, not handed off
Every post-purchase moment owned by MENDED, end to end. Responsibility stays with us until the customer's issue is fully resolved.
02
Consistency over convenience
The Standard defines the right response, and we hold to it even when a faster or cheaper option exists. Same decision quality, every time.
03
Judgment, not automation
Decisions are made by people, using shared criteria, informed by precedent. We don't automate responsibility. We make it consistent.
04
Your brand, not ours
Every interaction handled as an extension of your brand, under your own domain or co-branded as MENDED. Either way, your brand sets the standard and gets the credit.
WHAT IT GIVES YOUR BRAND
A Standard you can stand on, at every step.
A Standard you can stand on, at every step.
The Standard isn't only there for when something breaks. It's the difference between hoping after-sales goes well and knowing it will, which is something your brand can point to before the sale, rely on during, and learn from long after.
The Standard isn't only there for when something breaks. It's the difference between hoping after-sales goes well and knowing it will, which is something your brand can point to before the sale, rely on during, and learn from long after.
BEFORE THE SALE
Communicate it with confidence
Show customers their purchase is protected by a real Standard, not a vague promise. Your product pages and marketing have something concrete to point to.
BEFORE THE SALE
Communicate it with confidence
Show customers their purchase is protected by a real Standard, not a vague promise. Your product pages and marketing have something concrete to point to.
DURING THE RELATIONSHIP
Lean on it when it's tested
When something goes wrong, the response is already defined. Your team doesn't improvise and your customer isn't passed from desk to desk.
DURING THE RELATIONSHIP
Lean on it when it's tested
When something goes wrong, the response is already defined. Your team doesn't improvise and your customer isn't passed from desk to desk.
LONG AFTER
Learn from every case
What failed, where, and what it cost flows back to you. Insight you can act on across product, marketing, and retention.
LONG AFTER
Learn from every case
What failed, where, and what it cost flows back to you. Insight you can act on across product, marketing, and retention.
HOW WE MAINTAIN IT
The Standard doesn't hold itself.
We train and certify our repair network
Every craft partner is trained by MENDED and certified against the Standard before handling a single product. We revoke certification when criteria aren't met.
We monitor every case, not a sample
AI-supported tracking flags deviations in response time and resolution quality on every single case, before they become visible to your customer.
We build on precedent
Every non-standard decision is documented. That body of case knowledge makes every future decision more consistent.
You see everything we see
Every case, claim, and repair, with resolution times and customer value, market by market, in one live dashboard. The same view we work from. Post-purchase stops being a black box.
We train and certify our repair network
Every craft partner is trained by MENDED and certified against the Standard before handling a single product. We revoke certification when criteria aren't met.
We monitor every case, not a sample
AI-supported tracking flags deviations in response time and resolution quality on every single case, before they become visible to your customer.
We build on precedent
Every non-standard decision is documented. That body of case knowledge makes every future decision more consistent.
You see everything we see
Every case, claim, and repair, with resolution times and customer value, market by market, in one live dashboard. The same view we work from. Post-purchase stops being a black box.
Brands already covered by the MENDED Standard
Tom Tailor ARMEDANGELSMUD JeansKuyichi Sophie Stone Floria Collective
By application only.
"The most important reason is the extended relationship we have with our customers."
Bert van Son
Founder, MUD Jeans
Who this is for, and who it isn't
The Standard requires a brand willing to stand behind its product.
MENDED manages the full post-purchase relationship as an extension of your brand. Under your own domain, or co-branded as MENDED. We are not a repair marketplace.
If after-sales is a cost to minimise rather than a relationship to protect, we're not the right fit.
Brands looking for a repair-only provider
Brands optimising for lowest cost per repair
Brands treating after-sales as a compliance checkbox
Recycling, resale, or sustainability reporting
Your customer deserves to feel taken care of after the sale.
Talk to us about how the MENDED Standard applies to your products, your markets, and your customers.
BRANDS ALREADY COVERD BY THE MENDED STANDERD
Tom Tailor ARMEDANGELSMUD JeansKuyichi Sophie Stone FloriaCollective
By application only.
"The most important reason is the extended relationship we have with our customers."
Bert van Son
Founder, MUD Jeans
BRANDS ALREADY COVERD BY THE MENDED STANDERD
The Standard requires a brand willing to stand behind its product.
MENDED manages the full post-purchase relationship as an extension of your brand. Under your own domain, or co-branded as MENDED. We are not a repair marketplace.
If after-sales is a cost to minimise rather than a relationship to protect, we're not the right fit.
Brands looking for a repair-only provider
Brands optimising for lowest cost per repair
Brands treating after-sales as a compliance checkbox
Recycling, resale, or sustainability reporting
Your customer deserves to feel taken care of after the sale.
Talk to us about how the MENDED Standard applies to your products, your markets, and your customers.