A/W Ready Programme · Sign this summer, go live before your peak. Three spots. Closes 31 Aug
A/W Ready Programme · Closes 31 Aug
A/W Ready Programme · Apply for a spot →
THE MENDED STANDARD
One standard after the sale. A stronger brand at every step.
One standard after the sale. A stronger brand at every step.
One standard after the sale. A stronger brand at every step.
Warranty, repair, and after-sales, owned end-to-end and held to one premium Standard in every market. Five parts of the Standard. One partner behind all of them.
After-sales owned end-to-end and held to one consistent system in every market. Five parts of the Standard. One partner behind all of them.
FIVE PARTS FULLY MANAGED END-TO-END
FIVE PARTS FULLY MANAGED END-TO-END
01
Positioning Grid
Positioning Grid
Turns after-sales into a reason to buy and stay around for longer.
02
Technological
Infrastructure
Technological Infrastructure
Every channel, every market, every language: one seamless experience.
03
Human
Infrastructure
Human Infrastructure
The people behind every case: trained, certified, and consistent.
04
Case
Handling
Case Handling
Case Handling
Every decision made the same way: protecting trust in your brand.
05
Data &
Intelligence
Data & Intelligence
Data & Intelligence
Every case makes your brand smarter: about your product and your customer.
Be premium before and after the sale
Be premium before and after the sale
RECOGNITION
Retail Newcomer of the Year 2024/2025, Netherlands
Retail Newcomer of the Year 2024/2025, the Netherlands
Circular Changemaker 2025
Circular Changemaker 2025, the Netherlands
Startup of the Year 2025, Germany
Startup of the Year 2025, Germany
THE STANDARD
Built on precedent. Consistent under pressure.
The MENDED Standard is a system every case runs on, built on thousands of cases we've handled and decisions we've made across every brand we work with.
Like the body of case law that makes legal counsel reliable, the Standard gets stronger with every case.
It doesn't change per product, per market, or per situation. That's the point.
01
Responsibility taken, not handed off
We carry responsibility for every case owned by MENDED, end to end. Responsibility stays with us until the issue is fully resolved.
02
Consistency over convenience
The Standard defines the right response, and we hold to it even when a faster or cheaper option exists. Same decision quality, every time.
03
Judgment, not automation
Decisions are made by people, using shared criteria, informed by precedent. We don't automate responsibility. We make it consistent.
04
Your brand, not ours
Every interaction handled as an extension of your brand, under your own domain or co-branded as MENDED. Either way, your brand gets the credit.
RECOGNITION
RECOGNITION
Retail Newcomer of the Year 2024/2025, Netherlands
Circular Changemaker 2025
Startup of the Year 2025, Germany
WE ARE UNIQUE
Built on precedent. Consistent under pressure.
Built on precedent. Consistent under pressure.
The MENDED Standard is the infrastructure every case runs on, built on thousands of cases we've handled and decisions we've made across every brand we work with.
Like the body of case law that makes legal counsel reliable, the Standard gets stronger with every case.
It doesn't change per product, per market, or per situation. That's the point.
01
Responsibility taken, not handed off
We carry responsibility for every case owned by MENDED, end to end. Responsibility stays with us until the customer's issue is fully resolved.
01
Responsibility taken, not handed off
We carry responsibility for every case owned by MENDED, end to end. Responsibility stays with us until the customer's issue is fully resolved.
02
Consistency over convenience
The Standard defines the right response, and we hold to it even when a faster or cheaper option exists. Same decision quality, every time.
02
Consistency over convenience
The Standard defines the right response, and we hold to it even when a faster or cheaper option exists. Same decision quality, every time.
03
Judgment, not automation
Decisions are made by people, using shared criteria, informed by precedent. We don't automate responsibility. We make it consistent.
03
Judgment, not automation
Decisions are made by people, using shared criteria, informed by precedent. We don't automate responsibility. We make it consistent.
04
Your brand, not ours
Every interaction handled as an extension of your brand, under your own domain or co-branded as MENDED. Either way, your brand gets the credit.
04
Your brand, not ours
Every interaction handled as an extension of your brand, under your own domain or co-branded as MENDED. Either way, your brand gets the credit.
AFTER THE TRANSFORMATION
AFTER THE TRANSFORMATION
You become premium before and after the sale.
You become premium before and after the sale.
With the Standard behind you, after-sales stops being a cost you manage and becomes the part of the brand that compounds. These are some of the benefits.
With the Standard behind you, after-sales stops being a cost you manage and becomes the part of the brand that compounds.
With the Standard behind you, after-sales stops being a cost you manage and becomes the part of the brand that compounds. These can be some of the benefits for your brand once it is in place.
CONVERSION
More buyers, less hesitation
A visible standard removes the risk that makes premium customers pause. The promise is backed before they pay, so more consideration becomes purchase.
RETENTION
Customers who come back
A problem handled to one standard is the moment loyalty is won. One good purchase becomes the reason for the next, and the one after that.
INTELLIGENCE
Data you never had
Every case returns product and customer insight, what fails, where, and why, so your brand gets sharper with each one it handles.
RELIEF
Zero burden on your teams
No development, no training, no hiring, no judgement calls; nothing your team carries they are not meant or trained to carry.
CONVERSION
More buyers, less hesitation
A visible standard removes the risk that makes premium customers pause. The promise is backed before they pay, so more consideration becomes purchase.
CONVERSION
More buyers, less hesitation
A visible standard removes the risk that makes premium customers pause. The promise is backed before they pay, so more consideration becomes purchase.
RETENTION
Customers who come back
A problem handled to one standard is the moment loyalty is won. One good purchase becomes the reason for the next, and the one after that.
RETENTION
Customers who come back
A problem handled to one Standard is the moment loyalty is won. One good purchase becomes the reason for the next, and the one after that.
INTELLIGENCE
Data you never had
Every case returns product and customer insight, what fails, where, and why, so your brand gets sharper with each one it handles.
INTELLIGENCE
Data you never had
Every case returns product and customer insight, what fails, where, and why, so your brand gets sharper with each one it handles.
RELIEF
Zero burden on your teams
No development, no training, no hiring, no judgement calls; nothing your team carries they are not meant or trained to carry.
RELIEF
Zero burden on your teams
No development, no training, no hiring, no judgement calls; nothing your team carries they are not meant or trained to carry.
THE GAP
Get after-sales right, and it doesn't just fix problems. It earns trust at every step before them.
Get after-sales right, and it doesn't just fix problems. It earns trust at every step before them.
Most premium brands invest everything up to the sale, then go quiet. Here is your customer journey today, and the same journey with the MENDED Standard.
You have invested much in all steps before the sale: product, promotion, people, and more. But after-sale not. Here is your customer journey today, and the same journey with the MENDED Standard.
TODAY
Your journey without an after-sales Standard
Your journey without a premium after-sales standard
Awareness
Advocacy
Consideration
Purchase
Unboxing
Usage
Post-repair
Unaware
Premium campaign
Then it breaks
Left on their own
A premium look
Trust quietly fades
Is it worth it?
Pays the premium
Feels premium
Awareness
Consideration
Purchase
Unboxing
Usage
Post-repair
Advocacy
Unaware
Premium campaign
A premium look
Is it worth it?
Pays the premium
Feels premium
Then it breaks
Left on their own
Trust quietly fades
Awareness
Consideration
Purchase
Unboxing
Usage
Post-repair
Advocacy
Unaware
Premium campaign
A premium look
Is it worth it?
Pays the premium
Feels premium
Then it breaks
Left on their own
Trust quietly fades
You promise premium here
and quietly lose it here
Left to chance, that silence has a cost.
THE RESULT
Inconsistent experience
Every market, every employee, every repair partner handles it differently. Your customer's experience depends on luck, not design.
THE RISK
Invisible damage
You don't see it happening. No data comes back to you. By the time you notice, customers have already decided how they feel.
THE COST
Lost relationships
A customer who paid premium and felt let down doesn't write a complaint. They just don't come back. And they don't refer others.
WITH THE MENDED STANDARD
WITH MENDED
The same journey, backed end to end
Unaware
Purchase
Unboxing
Usage
Awareness
Consideration
Creates a reason to be found
Removes risk
Post-repair
Advocacy
Turns a break into trust
Reduces hesitation
Confirms they chose right
Turns service into loyalty
Reinforces the promise
Keeps the brand top of mind
Keeps the brand top of mind
Unaware
Purchase
Unboxing
Usage
Keeps the brand top of mind
Awareness
Consideration
Removes risk
Creates a reason to be found
Post-repair
Advocacy
Reduces hesitation
Confirms they chose right
Turns service into loyalty
Reinforces the promise
Turns a break into trust
You prove it here, at every step, end to end
You prove it here, at every step, end to end
You prove it here, at every step, end to end
IN DETAIL
What's inside each part.
What's inside each part.
01
Positioning Grid
Warranty policy
Warranty framework
What is covered, for how long, and under which conditions, defined once and applied everywhere.
Brand guidelines
Tone, look, and voice for every message a customer receives after they buy.
Loyalty framework
How a resolved case turns into a reason to come back and may integrate into your systems.
02
Technological
Infrastructure
Booking platform
Where customers start a case request, in their own language and channel online or in-store.
Logistics and returns
Pickup, tracking, and return shipping, handled without your team touching it.
Payments and integrations
Connects to the systems you already run. Nothing gets rebuilt.
03
Human Infrastructure
Certified craft
Craftspeople trained and tested against the Standard before they take a case.
Customer support
The people who speak to your customer, briefed on your brand and your policy.
Quality monitoring
Every case checked against the standard, not sampled at random.
Every case checked against the Standard, not sampled at random.
04
Case Handling
Case assessment
How damage, cause, and eligibility are judged, the same way every time.
Decision criteria
The documented logic behind approve, repair, replace, or decline.
Escalation
What happens when a case does not fit the pattern, and who decides.
05
Data & Intelligence
Customer & product data
Unique data, GDPR aligned, never sold or shared beyond this relationship.
Precedent & consistency
Every decision checked against every similar case you've had
Case economics & audit trail
What each case costs, and why each decision was made, ready to show, whenever it's asked for.
What each case costs, and why each decision was made, ready to show.
BRANDS USING THE STANDERD
BRANDS USING THE STANDERD
Tom Tailor ARMEDANGELSMUD MUD Jeans Kuyichi Sophie Stone Floria Collective
Tom Tailor ARMEDANGELSMUD MUD Jeans Kuyichi Sophie Stone Floria Collective
Tom Tailor ARMEDANGELS
MUD Jeans Kuyichi
Sophie Stone Floria Collective
THE STANDARD IS RECOGNIZED BY
Retail Newcomer of the Year
Netherlands · 2024/2025
Circular Changemaker
Netherlands · 2025
Startup of the Year
DMEXCO · Germany · 2025
"The most important reason is the extended relationship we have with our customers."
"The most important reason is the extended relationship we have with our customers."
"The most important reason is the extended relationship we have with our customers."
Bert van Son
Founder, MUD Jeans
WHO THIS IS FOR AND WHO IT ISN'T
The Standard requires a brand willing to stand behind its product.
The Standard requires a brand willing to stand behind its product.
MENDED is your after-sale partner. Under your own domain, or co-branded as MENDED. We are not a repair marketplace.
If after-sales is a cost to minimise rather than a relationship to protect, we're not the right fit.
Brands looking for a repair-only provider
Brands optimising for lowest cost per repair
Brands treating after-sales as a compliance checkbox
Brands treating after-sales as a compliance checkbox
Recycling, resale, or sustainability reporting
If that's the brand you are, let's talk.
If that's the brand you are, let's talk.
Talk to us about how the MENDED Standard applies to your products, your markets, and your customers.
Talk to us about how the MENDED Standard applies to your products, your markets, and your customers.
Newsletter
Updates on new brand partners, service launches, and thinking from MENDED.
Contact
Become premium before and after the sale in every market.
Newsletter
Updates on new brand partners, service launches, and thinking from MENDED.
Contact
Become premium before and after the sale in every market.
Newsletter
Updates on new brand partners, service launches, and thinking from MENDED.
Contact
Become premium before and after the sale in every market.
WHO THIS IS FOR AND WHO ISN'T
The Standard requires a brand willing to stand behind its product.
MENDED manages the full post-purchase relationship as an extension of your brand. Under your own domain, or co-branded as MENDED. We are not a repair marketplace.
If after-sales is a cost to minimise rather than a relationship to protect, we're not the right fit.
Brands looking for a repair-only provider
Brands optimising for lowest cost per repair
Brands treating after-sales as a compliance checkbox
Recycling, resale, or sustainability reporting
If that's the brand you are, let's talk.
Talk to us about how the MENDED Standard applies to your products, your markets, and your customers.